S ixty faces stare back at Dawoon Kang, each one enclosed in a neat square as she kicks off a Zoom call scheduled for 8 p. A month ago, before the coronavirus began its rampage through the U. But these are not normal times. Kang is not alone in her pivot.
Coronavirus Is Changing Online Dating Permanently
It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even. Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. If you continue to have doubts, consider that there are now over 1, dating apps or websites looking to draw single men and women to their product, and to match them with one another. Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own. This article explores the business of dating: the market size of dating apps in the U. According to the Pew Research Center , between and , online dating usage has tripled among those between the ages of 18 and
Online Dating: A Growth Story
But just that online dating is no longer as big a taboo as it once was. A Google report released earlier this year shows that the number of dating related queries have now surpassed matrimony related queries. In , the dating app Tinder reported 7. Even as matrimonial websites continue to boom, there is a steady growth in the dating app market as well. This could be a reflection — at least in urban spaces — of the growing acceptability of dating itself.
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